MaKi Frankfurt

Business Media Conference

28 & 29 May, 2015


The first MaKi Media Conference in Germany was held in Berlin, bringing together the best in business and higher education coverage.


This year we headed to Frankfurt, home of the European Central Bank and German financial markets. This event included editors and reporters from the leading publications from Germany such as Handelsblatt, Die Welt, Capital and FAZ, and international bureaus such as the FT, Wall Street Journal and Bloomberg.

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Frankfurt
28 & 29 May 2015

Participating Institutions

CEMS (Global Alliance)

EFMD (Europe)

Esade Business School (Spain)

ESMT (Germany)

Frankfurt School of Finance & Mgmt (Germany)

IE Business School (Spain)

IESE Business School (Spain)

INSEAD (France & Singapore)

Koç University (Turkey)

Mannheim Business School (Germany)

Oxford - Saïd (UK)

Rotterdam School of Mgmt, Erasmus (Neth)

Univ St Gallen (Switzerland)

Univ of Edinburgh Business School (UK)

Univ of Virginia - Darden (USA)

WHU - Otto Beisheim School of Management (Germany)

Frankfurt - 28 & 29 May, 2015

Frankfurt School of Finance & Management, Sonnemannstrasse 9, 60314 Frankfurt am Main


Thursday 28 May


9:45am                Registration for conference with coffee, fruit and pastries


10:15am              Welcome from President and CEO of Frankfurt School of Finance    

                           & Management, Prof. Dr. Udo Steffens                           


10:30-11:45am     Best Practices Session I

                           From German media to university editorial

                              Christoph Mohr, Managing Director Frankfurt School Verlag                       

                           and former Handelsblatt bus ed editor     


                           Best Practices Session II

                           Working with the German Media

                              Molly Ihlbrock, ESMT & Ralf Bürkle, Mannheim Business School                          


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12:00-1:45pm      Lunch

                           Guest speakers Jennifer Garfinkel and Tina Peswani, GMAC

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2:00-3:15pm        Media Panel I

                           Bus Ed reporter, Die Welt

                           Finance journalist, Behavioral Finance

                           Editor, Harvard Business Manager

                           Reporter, Reuters


3:15pm                Coffee break


3:30-4:45pm        Media Panel II

                           Business Education Editor, Handelsblatt

                           Chief Editor, Capital

                           Managing Editor at F.A.Z.- Frankfurt Business Media


5:30pm                Cocktail, sponsored by IESE Business School

                           Goldmund Restaurant



Friday 29 May


9:00am                Check in


9:15am                Welcome from MaKi Conference Organizers


9:30-10:45am      Media Panel III

                           German Business Editor, Wall Street Journal

                           German Bureau Chief, Bloomberg News

                           Reporter, Frankfurter Rundschau, Berliner Zeitung


10:45am               Coffee break


11:00-12:15pm     Media Panel IV

                           Editor in Chief, Business Punk

                           Editor, Der MBA Guide

                           Blogger, Feingold Research

                           Editor, Frankfurter Allgemeine Zeitung (FAZ)


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12:30 - 1:45pm    Lunch

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2:00-3:30pm        Best Practices Session III    

                              Open forum - Questions to ask and stories to share on major issues            

                              we face as Comms Professionals at global business schools today

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