MaKi London

Business Media Conference

24 & 25 May, 2012


The fourth MaKi Media Conference held in Europe’s busiest media market coincided with London’s Olympic year.


Hosted at the London Business School, this event included editors and reporters from the Financial Times, BBC, WSJ, The Economist, CNBC, Times of London, NY Times, The Independent, The Guardian, Management Today, Times Higher Ed, and leading publications from Europe such as Le Monde, Corriere della Sera and El Pais.

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LONDON

24 & 25 May 2012

Participating Schools

Ashridge Business School (UK)

Barcelona School of Mgmt (Spain)

Cambridge - Judge Business School (UK)

Cass Business School (UK)

CEMS (Global Alliance)

Cranfield School of Mgmt (UK)

CUHK Business School (Hong Kong)

Duke - Fuqua (USA)

Durham Business School (UK)

EDHEC Business School (France)

EMLyon (France)

Esade Business School (Spain)

ESMT (Germany)

ESSEC Business School (France)

Georgetown - McDonough (USA)

Georgia Institute of Technology (USA)

Grenoble EM (France)

Harvard Business School (USA)

HEC Paris (France)

IE Business School (Spain)

IESE Business School (Spain)

IMD (Switzerland)

Imperial College Business School (UK)

Indian School of Business (India)

INSEAD (France & Singapore)

London Business School (UK)

Mannheim Business School (Germany)

MIT - Sloan (USA)

NYU - Stern (USA)

Oxford - Saïd (UK)

Purdue - Krannert (USA)

Rotterdam School of Mgmt (Neth)

Simon Fraser University - Beedie (Canada)

SMU - Cox (USA)

St Gallen (Switzerland)

Stanford Grad School of Business (USA)

Strathclyde Business School (UK)

Tuck School of Business - Dartmouth (USA)

UBC Sauder (Canada)

UC Berkeley - Haas (USA)

UCLA - Anderson (USA)

UNC Kenan-Flagler (USA)

Univ of Maryland - Smith (USA)

Univ of Virginia - Darden (USA)

USC - Marshall (USA)

UT Austin - McCombs (USA)

Vlerick Leuven Gent Mgmt School (Belgium)

Wake Forest School of Business (USA)

Warwick Business School (UK)

Wharton School (USA)

London - 24 & 25 May, 2012

London Business School, Sussex Place, London


Thursday 24 May

8:45am           Check in at London Business School

9:15 - 9:30      Welcome from MaKi Conference Organizers, Kiki and Matt.


9:30 - 10:45    The Global Business News Cycle

                      Business Editor, Times of London

                      Bureau Chief, Forbes

                      Editor Business Life, FT

                      News Editor, France24

                      Editor at Large, Management Today


11:00 - 12:15  Business and Management News

                      VP Int’l News and Programming, CNBC

                      Education Correspondent, The New York Times

                      ‘Schumpeter’ Management Editor, The Economist

                      Reporter, Bloomberg News and BusinessWeek

                      Freelancer writing for Independent, Telegraph, Guardian

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12:30 - 2:00    Lunch

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2:15 - 3:30      The European Connection

                      Business Education Reporter, Corriere della Sera (Italy)

                      Education Editor, Le Monde (France)

                      Business Editor, El Pais (Spain)

                      Economics Editor, BBC


3:45 - 5:00      The Business Of Education

                      Business Education Editor, The Economist

                      Online Editor, Wall Street Journal

                      Chief Editor, TopMBA Career Guide

                      Freelancer writing for FT, Management Today and Monocle


7:00               Dinner



Friday 25 May

9:00am           Check in at London Business School.

9:15 - 9:30      Welcome from MaKi Conference Organizers, Kiki and Matt.


9:30 - 10:15    Best Practice

                      Tracking and evaluating media coverage


10:15 - 11:00  Best Practice

                      Writing headlines that work


11:00 - 12:15  The View from London

                      Editorial Director, The Economist Education

                      Freelancer writing for The Independent, Guardian

                      MBA Supplement Editor, Times of London

                      Editor, Business Strategy Review

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12:30 - 2:00    Lunch


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2:15 - 3:30      Business Education for Execs

                      Editor, Times Higher Education

                      Freelancer covering Business Education for Wall Street Journal

                      Business Education Correspondent, Times of London

                      Managing Editor, IEDP

                      Chief Editor, Business Review Europe


3: 45 - 4 :45    Comment from Southwark Bridge

                      Business Education Editor, FT

                      Business Education Reporter, FT

                      Business Education Online and editor Women at Bus School, FT

                      Project Manager Business Education rankings, FT

                      Business Education researcher, FT


5:00                Cocktail

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