MaKi Shanghai

Business Media Conference

Thursday 8 Dec, 2016


The second of two MaKi Media Conferences held in mainland China brought together global and national media to offer invaluable perspectives and direct contact with the country’s financial market. Hosted at CEIBS, the event included editors and reporters from the leading media such as China Daily, South China Morning Post, CCTV and Channel NewsAsia, and international bureaus such as Bloomberg, Forbes, FT and BBC.

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Participating Institutions in 2016

Baruch - Zicklin School of Business (USA)

CEIBS (China)

Cheung Kong Graduate School of Business (China)

Chinese University of Hong Kong CUHK (China)

EFMD (Europe)

IE Business School (Spain)

IMD Business School (Switzerland)

INSEAD (France & Singapore)

Oxford - Saïd (UK)

Rotterdam School of Mgmt, Erasmus (Neth)

Shanghai Jiao Tong University (China)

UBC Sauder (Canada)

Univ of Sydney Business School (Australia)

Univ of Virginia - Darden (USA)

Univ Toronto - Rotman (Canada)

UNSW Business School (Australia)

Vanderbilt - Owen (USA)

Wednesday 7 December, 2016

Hi-speed train transfer from Beijing with on-board best practice session on Guan Xi


Dinner hosted by CEIBS

The Cloud, CEIBS Shanghai Campus, 699 Hong Feng Road, Pudong, Shanghai



Thursday 8 December, 2016

Hosted by CEIBS, 699 Hong Feng Road, Pudong, Shanghai, P.R. China 201206


9:00am                Registration for conference with buffet breakfast


9:15am                Welcome from Vice President and Co-Dean of CEIBS, Prof. Zhang Weijiong


9:25am                Introduction from MaKi Conference Organizers, Kiki and Matt


9:30 - 10:15am     Best Practices Session - WeChat

                           WeChat as a marketing tool for b-schools

        Marketing Executive, WeChat


                           Case Study: How to gain exposure on WeChat for faculty-generated content

         Yuan Mei - Assistant Director, CEIBS Marcom, Head of Chinese language team


10:15 - 11:00am   MasterClass - CEIBS Professor Rama Velamuri

                           Digital Entrepreneurship in China


11:15 - 12:30pm   Media Panel ‘Business and Financial markets in Shanghai’

                             Shanghai Bureau Chief, WSJ

                             Finance Presenter, ICS TV

                             Chief Editor, Yicai Global

                             Business Editor, Shanghai Daily

                             Shanghai Bureau Chief, CCTV

            

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12:30 - 2:00pm    Lunch and group discussion

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2:00 - 3:15pm      Media Panel ‘International Bureaus in China’

                             Shanghai Bureau Chief, Forbes

                             China Correspondent, El Pais

                             China Correspondent, BBC

                             Shanghai Bureau Chief, FT


3:30 - 4:00pm      Best Practice Session - GMAC


4:00 - 5:00pm      Media Panel ‘Leading Media Across Asia’

                             Education Editor, SCMP

                             General Manager Recruitment and Education, SCMP

                             China Correspondent, Channel NewsAsia

                             Editor, Sixth Tone

                             Correspondent China Economy, Reuters News


5:30pm                Cocktail

SHANGHAI

8 Dec 2016

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