Madrid 2016
The second MaKi Media Conference held in the Spanish capital brought together global and regional media to offer invaluable perspectives and direct contact with the Spanish and Latin American markets. Hosted at Esade and IE, the event included editors and reporters from the leading media from Spain such as El Pais, ABC, El Economista and Expansion, and international publications from Europe and Latin America.
Thanks to our Sponsors
Itinerary
participating institutions
CEIBS (China)
Cheung Kong Graduate School of Business (China)
Cranfield School of Mgmt (UK)
Durham Business School (UK)
Esade Business School (Spain)
ESMT (Germany)
IE Business School (Spain)
IESE Business School (Spain)
IMD Business School (Switzerland)
Les Roches Marbella (Spain)
Melbourne Business School (Australia)
MIT - Sloan (USA)
Oxford - Saïd (UK)
Singapore Management University (Singapore)
UPF Barcelona School of Management (Spain)
Monday June 13th
Hosted by Esade Business School, 27, Calle Mateo Inurria, 25, 28036 Madrid
9:15am Registration for conference with buffet breakfast
9:30am Welcome from Josep Franch, Dean of Esade Business School
9:45am Introduction from MaKi Conference Organizers, Kiki and Matt
10:00 - 11:00am MasterClass - Javier Solana, President of ESADEgeo
ESADE Centre for Global Economy and GeoPolitics
Reading the World’s News
11:30 - 12:30pm Media Panel ‘Spain as the European Gateway to Latin America’
Editor, América Economia (Chile)
Correspondent, Notimex (Mexico)
International Editor, El Pais (Spain)
Coordinator for Latam, El Pais (Spain)
Correspondent, El Comercio (Peru)
12:30 - 2:00pm Lunch and group discussion
2:00 - 3:15pm Media Panel ‘Spanish Top Media’
El Mundo
Expansion
El Pais
El Economista
ABC
La Vanguardia
3:15 - 3:30pm Welcome from Enrique Verdeguer, Director of ESADE Madrid
3:30 - 4:30pm MasterClass - ESADE Professor Franc Carreras
The Keys to the New Digital Communication Era
4:30 - 5:30pm Best Practice Session
5:30pm Cocktail
Tuesday June 14th
Hosted by IE Business School, Maria De Molina, 13, Madrid
9:00am Check in
9:15 - 9.45am Welcome from Santiago Iñiguez, Dean of IE Business School
9:45 - 11:00am Media Panel ‘Spanish Top Media: Entrepreneurship’
TV5 Emprende
Expansion
Director, Spain Media
Innovadores, El Mundo
Teknautas, El Confidencial
EFE Empresas / EFE Emprende
11:15 - 12:15pm Media Panel ‘International Bureaus in Spain
Bureau Chief, Bloomberg
Madrid Correspondent, WSJ
Madrid Correspondent, Les Echos
12:15 - 12:30 Stats and trends for Spain and Latin America with GMAC
12.30 - 1.15pm Discovery event - To be confirmed
1:15 - 2:30pm Lunch and group discussion