Sao Paolo 2015
At the heart of the Latin American economy, Brazil has grabbed the world’s attention with the strength of it’s economy and growing role on the global political stage.
The city is home to the largest regional financial market, and brings together global TV and bureaus, as well as a strong local media, so you can expect to meet editors from Folha, O Globo, Voce, Exame, Valor Economico, Capital Aberto and international publications such as the the BBC, Bloomberg, and The Economist.
Thanks to our Sponsors
Participating Institutions
CEMS (Global Alliance)
Cooperative University College of Kenya (Kenya)
Esade Business School (Spain)
FGV - EAESP (Brazil)
Georgetown - McDonough (USA)
IAE Business School (Argentina)
IE Business School (Spain)
IESE Business School (Spain)
ISE (Brazil)
Oxford - Saïd (UK)
UCLA - Anderson (USA)
Univ of Toronto - Rotman (Canada)
Univ of Virginia - Darden (USA)
Univ St Gallen (Switzerland)
Vanderbilt - Owen (USA)
Itinerary
Thursday october 1st
ISE - Rua Martiniano de Carvalho, 573 - Bela Vista, 01321001 - São Paulo
9:30am Registration for conference with coffee, fruit and pastries
9:45am Welcome from MaKi Conference Organizers
10:00-11:45am Best Practices Session I
An Insider Perspective on Brazilian Media
Pedro Sigaud Sellos, Executive Director Communications, IICS
Working with Brazilian Media from outside the country
Mayra Buxeres, IESE
12:00 - 1:45pm Lunch with guest speaker
2:00-3:15pm Media Panel I
Careers Editor, Valor Economico
Freelancer, Folha / Valor Economico / Globo Editions
Reporter, Você S/A
Reporter, Revista EXAME
3:15pm Coffee break
3:30-4:45pm Media Panel II
Brazil Bureau Chief, The Economist
Bureau Chief, Bloomberg
Education Reporter, Folha de S. Paulo
5:00pm Cocktail toast by ISE Business School
friday october 2nd
FGV - EAESP - Avenida 9 de Julho, 2029 - Bela Vista, 01313-902 - São Paulo
9:00am Check in
9:15am Welcome from MaKi Conference Organizers
9:30-10:45am Media Panel III
Editor-in-Chief, Bloomberg InfoMoney
Editorial Project Manager, Veja
Business Reporter, BBC
10:45am Coffee break
11:00-12:15pm Media Panel IV
Chief Editor, Globo - Pequenas Empresas & Grandes Negócios
Executive Editor, Exame
Editor-in-Chief, Profissional & Negócios
Columnist, Mercado Aberto - Folha
12:30 - 1:45pm Lunch
2:00 - 3:45pm MasterClass - FGV - EAESP Professor Marcelo Coutinho
Digital Social Networks in Brazil
Key trends and the power of video for e-learning
and professional development
Marcelo Mejlachowicz, co-founder and CEO, Veduca
Luciene Antunes, Communications and Marketing, Veduca
4:00pm Cocktail toast by FGV with networking